Four Ways We Help You Win.
Every engagement is built around one goal: getting your brand on Walmart and Sam's Club shelves and driving the velocity that keeps you there.
Walmart Sales Strategy
Walmart is the most complex retail environment in the world. We build the end-to-end strategy that gets your brand on shelf and keeps it there — from item setup and pricing architecture to promotional planning and buyer relationship management.
Sam's Club Growth
Sam's Club operates on a completely different model than Walmart — member-driven purchasing, club-pack sizing, and a distinct buyer mindset. We've navigated this channel for years and know exactly what it takes to win with the Member's Mark buyer and beyond.
Brand Management
A great product isn't enough. Walmart buyers see thousands of brands — yours needs to stand out on shelf, tell a clear story, and fit the category narrative. We build the brand architecture that makes buyers say yes and shoppers reach for your product.
Early-Stage Launch
First-time Walmart vendors make expensive mistakes — wrong item setup, missed compliance requirements, poor promotional planning. We guide early-stage brands through the entire onboarding process so your launch is clean, compliant, and built for long-term success.
How We Work
From first call to first purchase order — here's what working with CreateCPG looks like.
Discovery Call
We start with a 30-minute strategy call to understand your brand, your goals, and where you are in the Walmart journey.
Retail Readiness Audit
We assess your brand against Walmart buyer criteria — packaging, pricing, margins, supply chain, and category fit.
Strategy Build
We build a custom go-to-market playbook: buyer pitch, item setup, pricing architecture, and launch timeline.
Execute & Win
We work alongside you through buyer meetings, onboarding, and launch — then stay on to drive velocity and reorders.