Built by Retail Insiders.
Built for Challengers.
CreateCPG wasn't built in a boardroom. It was built in the trenches of the Walmart supplier ecosystem — by people who spent years learning exactly how the world's largest retailer thinks, buys, and grows brands.
We took that insider knowledge and pointed it at the brands that need it most: early-stage CPG companies with great products, real ambition, and the hunger to compete against giants. That's our lane. We don't leave it.
Work With Us
Level the Playing Field at the World's Largest Retailer.
The biggest CPG companies in the world have armies of category managers, trade marketing teams, and dedicated Walmart account executives. Early-stage brands have a great product and a dream.
We exist to close that gap. We bring the same caliber of Walmart expertise that Fortune 500 brands take for granted — and we put it to work for the challenger brands that are hungry enough to use it.
Because the best product doesn't always win. The best-executed strategy does.
What We Stand For
Challenger Mindset
We root for the underdog — always. Every strategy we build is designed to help a smaller, faster brand outmaneuver a slower, bigger one.
Retail-First Expertise
We live and breathe Walmart and Sam's Club. Not as a side service — as our singular, obsessive focus. That depth is your competitive advantage.
Partnership Over Transactions
We don't hand you a deck and disappear. We work alongside you through buyer meetings, onboarding, and launch — invested in your outcome.
Speed as a Weapon
Early-stage brands move fast. We match that energy. No bureaucracy, no slow-moving agency timelines — just sharp strategy executed quickly.
How We Got Here
Inside the Machine
Our founder began his career working directly within the Walmart supplier ecosystem — learning the buyer relationships, data systems, and operational rhythms that most consultants never see from the inside.
First Challenger Win
Helped a 2-person snack brand land their first Walmart purchase order against a category dominated by three Fortune 500 companies. The David vs. Goliath playbook was born.
Sam's Club Specialization
Expanded deep into the club channel, developing a proprietary framework for Sam's Club buyer engagement, club-pack strategy, and member-driven velocity growth.
CreateCPG Founded
Formalized the practice to serve early-stage CPG brands exclusively — bringing enterprise-level Walmart expertise to the brands that need it most and can use it best.
The Fight Continues
Dozens of challenger brands later, the mission is the same: give scrappy, innovative CPG companies the strategic firepower to compete — and win — at the world's largest retailer.