We Create Win/Win
Opportunities.
Early-stage CPG brands hire us to build the retail strategy, relationships, and execution playbook that gets them on Walmart and Sam's Club shelves — and keeps them there.
What We Do
Four core disciplines. One singular focus: getting your brand to win at the world's largest retailer.
Walmart Sales Strategy
From item setup to shelf placement — we build the playbook that gets your brand noticed and reordered at scale.
Club Channel Strategy & Sam's Club Approach
Club channel is a different game. We know the buyers, the metrics, and the member mindset that drives velocity.
Overall Channel Strategy and Brand Positioning
Retail-ready packaging, pricing architecture, and category positioning that makes buyers say yes.
Best in Class Vendor/Item Set up Leading to Successful Bentonville Launches
First-time Walmart vendor? We guide you through the entire onboarding process — no guesswork, no costly mistakes. We know the best partners for EDI support, preferred 3PL partners, and more.
"The biggest brands in the category don't scare us. They motivate us."
The Challenger Advantage
Large incumbent brands move slow. They're bureaucratic, complacent, and allergic to risk. Early-stage brands that move fast, tell a better story, and execute with precision have a real shot at stealing shelf space — if they have the right strategy.
We've helped brands WIN OVER AND OVER AGAIN
We've helped dozens of early-stage brands walk into Walmart buyer meetings and walk out with purchase orders. We know what buyers want to see, what kills opportunities, and how to position a challenger brand as the obvious choice to fill white space for Walmart and Sam's Club.
The Numbers Don't Lie
Built for Brands Like Yours
We WILL NOT work with everyone, and are not for everyone. We choose brands to be our partners as much as the right brands choose us. We work with early-stage CPG brands that have something real — a great product, a compelling story, and the hunger to compete at the highest level. We also want true partners - not just transactional relationships driven by contracts.
Ready to Take Your Shot?
A 30-minute strategy call is all it takes to know if we're the right fit. No pitch decks, no fluff — just a direct conversation about your brand and what it takes to win at Walmart.
Free Strategy Consultation
30 minutes. No obligation. Real answers.
- Walmart & Sam's Club readiness assessment
- Category competitive landscape review
- Clear next steps to get on shelf