Brands We've Helped Win.
Early-stage brands that moved fast, trusted the process, and walked out of Bentonville with purchase orders. Here's how we did it.
From Zero to 1,200 Walmart Doors in 8 Months
Early-Stage Snack Brand
The Challenge
A founder-led snack brand with strong regional traction had never pitched a national retailer. They had a great product but no retail infrastructure, no buyer relationships, and no idea where to start.
Our Approach
We built their full Walmart go-to-market strategy — item setup, pricing architecture, packaging refresh, and buyer pitch deck. We leveraged our Bentonville relationships to get the right meeting at the right time.
Tripled Velocity at Sam's Club in One Buying Cycle
Better-For-You Beverage Brand
The Challenge
A beverage brand was already in Sam's Club but underperforming. Velocity was flat, the item was at risk of being cut, and the brand had no clear strategy for the club channel.
Our Approach
We restructured their club-specific pack format, renegotiated their cost structure, and built a member-focused marketing plan aligned with Sam's Club's internal metrics. We repositioned the item as a top-performer in its category.
Rescued a Brand on the Verge of Delisting
Household Cleaning Brand
The Challenge
A household cleaning brand received a delisting notice from Walmart after two consecutive quarters of declining velocity. They had 60 days to turn it around or lose the account entirely.
Our Approach
We conducted a rapid category audit, identified the root cause (pricing misalignment and poor shelf placement), and negotiated a temporary price rollback paired with a secondary placement strategy. We also overhauled their item content on Walmart.com.
Built a $12M Retail Business from the Ground Up
Personal Care Startup
The Challenge
A personal care startup came to us pre-revenue with a strong brand identity but no retail experience. They needed a complete roadmap from product development through national retail distribution.
Our Approach
We served as their outsourced VP of Sales for 18 months — managing vendor setup, buyer relationships, item strategy, and retail execution across both Walmart and Sam's Club simultaneously.
Brand names have been kept confidential at client request. Results reflect actual outcomes achieved for CreateCPG clients. Individual results may vary based on product category, market conditions, and execution.
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